Saturday, 11 October 2014

Graphic Design

What is Graphic Design?

Graphic design is a creative process that combines art and technology to communicate ideas. The designer works with a variety of communication tools in order to convey a message from a client to a particular audience. The main tools are image and typography.
                                                            -AIGA

So we then ask ourselves, what is the difference between graphic design and art?
            The answer is a not so simple and very debatable one, but the best way to explain it is that there is little difference between the two. However while an artist is not bound by conveying a message and can go down the abstract road, the graphic designer must convey a message that is made to be interpreted clearly.

In graphic design there are two walkways, propaganda and advertising. The difference is that propaganda is selling an idea, and advertising is selling a product.

Graphic design can be ephemeral or permanent. Ephemeral design includes posters, calendars etc., while permanent design includes logos, signs etc.

Signs and Symbols
            These also fall under the category of graphic design. Different types are the street signs, rebus (a pictoral image representing a sound)  and a ideograms (a symbol representing a whole idea). 





Graphic design dates back to 3300BC, in Mesopotamia. Priests used hieroglyphs to write down prayers, magical texts, and texts related to life after death and worshiping the gods.







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