What is Graphic Design?
Graphic design is a creative process that combines art and
technology to communicate ideas. The designer works with a variety of
communication tools in order to convey a message from a client to a particular
audience. The main tools are image and typography.
-AIGA
So we then ask
ourselves, what is the difference between graphic design and art?
The answer is a not so simple and very debatable one, but
the best way to explain it is that there is little difference between the two.
However while an artist is not bound by conveying a message and can go down the
abstract road, the graphic designer must convey a message that is made to be
interpreted clearly.
In graphic design there
are two walkways, propaganda and advertising. The difference is that propaganda
is selling an idea, and advertising is selling a product.
Graphic design can be
ephemeral or permanent. Ephemeral design includes posters, calendars etc.,
while permanent design includes logos, signs etc.
Signs and Symbols
These also fall under the category of graphic design.
Different types are the street signs, rebus (a pictoral image representing a
sound) and a ideograms (a symbol
representing a whole idea).
Graphic design dates
back to 3300BC, in Mesopotamia. Priests used hieroglyphs to write down prayers,
magical texts, and texts related to life after death and worshiping the gods.
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